x
Thank you!
Your submission has been received!
Get the Article
Oops! Something went wrong while submitting the form.
Engagement

The Frontline Connection: Why Digital Signage is a Business Necessity

Stop letting your messages get lost in breakroom clutter. Discover how Shift’s digital signage modernizes frontline communication for a tech-forward 2026.

Authored by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
Reviewed by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
A man walking in an office hallway looking at a digital screen on the wall

As we head into a new year, it’s the perfect time to take a good, hard look at how we communicate with the people who matter most in the business, frontline employees.

Because the truth is simple: Frontline teams hold the key to improved results... ALL of the results. Productivity. Safety. Customer experience. Sales. Retention. Efficiency. Culture. But here’s the question…When you communicate, are they actually getting the message?

If your breakroom or employee area looks like these photos:

crowded bulletin boards, cluttered dry erase boards, layers of Post-Its, then the answer is that they likely aren't receiving your message, sadly. When communication gets buried, ignored, outdated, or overwhelming, frontline teams can’t possibly stay aligned or engaged. And by the way, printing, writing, and posting all of these materials takes a lot of time, effort, ink, paper, etc. It’s time to switch to digital. Start the new year with a communication upgrade that meets employees where they are and is also easy for you to manage!At Shift, we turn a simple TV screen into a powerful communication channel... the perfect way to catch someone’s attention, create a connection and deliver small, digestible messages that actually stick.Because your frontline teams deserve: 📣 Clear communication ⭐ Public recognition 📈 Motivation 🪴 Reasons to stay and growAnd let’s not forget: Gen Z makes up 27% of today’s global workforce, and rising. This is a digital-native generation. They expect fast, visual, tech-forward communication… not another paper flyer pinned to a cork board.If you’re ready to modernize how you connect with your frontline teams and start the new year strong, we can help your communications catch up.Let’s make 2026 the year your messages actually reach and influence the people driving your business forward! 🎉 Learn more: shiftplatform.tv

Authored by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
Read More
Reviewed by 
Kara Surrena
Kara Surrena is a seasoned executive with 20 years of experience leading teams and driving exponential growth in the SaaS software industry.
Read More
Trusted by industry-leading enterprises
An Invaluable Tool
"At Wingstop, we're always looking for innovative ways to meet our Team Members where they are. The integration between Schoox and Shift has truly elevated how we engage our restaurant teams. By embedding our Flavor Lab LMS into the Shift platform, we've made it easier than ever to spotlight training completions, share key updates, and celebrate performance—right in the flow of their day. Training is now more visible, more accessible, and even a bit competitive—and that's exactly the kind of energy that drives results at Wingstop."
Izzy Martinez

Manager, Operations Integration
Wingstop Corporate

Easy to use!
“We have been using QR campaigns to gether submissions from employees... so we can showcase what's going on at each facility. This has dramatically increased our company-wide culture & communication. The platform is easy to use with branded templates that allow quick announcements. We're really happy with [Shift] - nothing but positive feedback from facilities too!"
Spencer Trefzger

Director of Marketing Avamere Living

Foster a friendly, competitive environment
“The affordability of [Shift®] is incredible, and the sky is the limit for the effect it’s having on our culture... I feel really confident our work environment improves for our team members when they feel as though they’re being highlighted and appreciated. You can hear it as you walk through one of our stores. There’s somebody being wished a ‘Happy Birthday,’ or somebody saying, ‘I didn’t know that about you.’”
Jason Zieman

Owner/Operator

An Invaluable Tool
“Since we began using the Shift platform, we’ve seen a significant boost in team engagement across all our locations. The ability to connect with our teams through contests, goal-setting, and localized opportunities has been truly impactful. What stands out even more are the personal engagement features—like shoutouts and the ever-popular pet photo posts—which have created a fun, inclusive environment that keeps our team coming back to the platform. These features have helped build a strong sense of community and excitement around our internal communications. Shift has become an invaluable tool for enhancing our team culture, and we’re thrilled with the positive response from our staff. It’s more than just a platform—it’s become a part of our daily routine.’”
Sara Kokx

Senior Manager of Training and Development, Patton Wings, Buffalo Wild Wings

More effective suggestive sellers
"[Shift] enables our cashiers to be more effective ‘suggestive sellers,’ with sales leaderboards on our back-of-house TVs. Our cashiers naturally want to be at the top of the leaderboard to be recognized and rewarded, which results in them selling more than they typically would.”
Russ Lo Bello, COO

Burger King Franchisee, COO Phoenix Organization

It's a very powerful tool
"It's a very powerful tool. It can work either for a single restaurant owner or for a multi-unit owner and also for a restaurant group... I see it as a more modern, contemporary tool to communicate with your employees. Our Gen Z and Millenial employees especially love to interact with our [Shift platform]."
Jose Vazquez Barquet, VP

Subway

You might also like

The logo for VXT cms solution
Engagement

Samsung VXT Alternative: Why One Cloud-Based CMS System Has Many Other *Better* Options

Content management systems are crucial to have with digital signage to improve company morale, engagement, and productivity!
A group of people engaging in conversation with a digital screen in the background
Engagement

Employee Recognition Display Boards: How a Simple Piece of Content Can Boost Employee Morale

Creating an environment that your employees feel heard and recognized in is crucial, and digital signage can do just that!
Visual representation of Shift's product roadmap detailing future product features and their expected launch dates.
Engagement

Samsung DeX Screen Mirroring Alternative: How to Make Digital Signage Easier to Project

Digital signage is important to boost employee engagement and internal communications–but only when you have the right tools!